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About

Premier Capital

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Developmental Licencee
Premier Capital plc is the Developmental Licencee for McDonald’s, the largest quick-service restaurant brand in the world, operating 185+ restaurants in Estonia, Greece, Latvia, Lithuania, Malta, and Romania. Its network of McDonald’s restaurants includes more than 111 McDrives, 87 McCafé counters and 177 McDelivery restaurants and enjoy consistent investment in development and innovation.

Registered in Malta, Premier Capital is a public limited company with one bond issue listed on the Malta Stock Exchange. It forms part of Hili Ventures – a diversified privately owned group operating in the food service & retail, real estate & hospitality, shipping & logistics, engineering, and oil & gas industries in 10 countries.

The McDonald’s business model and its “three-legged stool” of operators, suppliers and employees form its foundations. The balance of interests among the three stakeholders together with the strength in the alignment of its subsidiaries is essential to the group’s success. It consistently delivers locally relevant restaurant experiences to customers and is an integral part of the communities it serves.  In addition, it facilitates its ability to identify, implement and scale innovative ideas that meet customer’s changing needs and preferences, in line with McDonald’s operational principles, which are designed to assure consistency and high quality at every restaurant.

Responsible Sourcing

McDonald’s Global utilises its scale and influence to drive positive change for the planet, animals, and the people within its supply chain, with a focus on ingredients that have the most significant impact. In alignment with these global initiatives, Premier Capital actively manages and audits its business relationships by implementing McDonald’s Supplier Code of Conduct, a standard designed to help all franchisees and developmental licensees maintain good supplier management practices.

 

Premier Capital embeds strict food safety standards and protocols in every aspect of its operations, from sourcing and menu development to packaging, distribution, and restaurant management. The company collaborates closely with suppliers and expert partners to enhance operational efficiency while minimising environmental and social risks.

 

Dedicated teams are responsible for planning, monitoring, and managing auditing processes to ensure compliance with the Supplier Code of Conduct and food safety standards, all while adhering to local legislation, industry best practices, global guidelines, and McDonald’s standards. Rigorous audits are conducted throughout the year, thoroughly evaluating every stage of the process, from sourcing and distribution to restaurant operations.

Company History

First Food Franchises acquires the McDonald’s Developmental Licence for Malta and opens its first restaurant in Valletta

1995

Premier Capital is set up and acquires majority stake in First Food Franchises

2005

Developmental Licence for Estonia, Latvia and Lithuania is acquired

2007

Premier Capital issues first €25 million bond on the Malta Stock Exchange

2010

Developmental Licence for Greece is acquired

2011

Developmental Licence for Romania is acquired

2016

The company issues €65 million unsecured bonds redeemable in 2026

2021

Premier Restaurants Romania celebrates the opening of its 100th restaurant in the country

2023

85 million meals served across six markets in 2023

6

No of Markets

185+

No of Restaurants

11k+

No of Employees

Our Values

We are honest. We are good communicators. We encourage, give and follow feedback. We do the right thing. We admit and learn from our mistakes. We are reliable.

Integrity

We are compassionate and mindful. We listen to our people, customers, and our community. We are resilient. We lead by example. We give our people tools to make an impact. We care for our planet.

Impact for Good

We achieve results through teamwork and empowered teams. We make everyone feel like they belong here. We want our people to be happy here. We place confidence and trust in our people. We give everyone a chance to participate in idea generation. Diversity is our strength.

Care

We are passionate. We do things right. We are focused on customers. We aim high. We elevate and champion talent. We celebrate achievement and show appreciation.

Ambition

We add skills, skills, and more skills. We embrace challenges as opportunities. We are curious. We are data driven. We invite change and new ideas. We push ourselves out of our comfort zone.

Innovation

Restaurants

Our Popular Restaurants

Each of our McDonald’s locations provides a unique and inviting experience. From dynamic city centres to Drive-Thru services and late-night dining, our restaurants serve millions of customers per year. Discover our most popular spots and learn why they remain favourites among McDonald’s fans worldwide.

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