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Premier Capital p.l.c. celebrates milestone with 100th McDonald’s opening in Romania

Friday 24th November 2023

Premier Capital p.l.c. has inaugurated its 100th McDonald’s restaurant in Romania, the largest of the company’s six licensed markets, which also include Estonia, Greece, Latvia, Lithuania and Malta. 

The first McDonald’s restaurant in Romania was opened in 1995 and the brand is now a familiar landmark in more than 30 cities and towns across the country, with a team of over 5,400 people.

“The opening of the 100th restaurant in Romania is a significant chapter in our history in the Romanian market. The new McDonald’s restaurant represents our commitment to continue expanding our footprint with modern restaurants, offering memorable experiences to customers and employment opportunities to the communities in which we operate,” said Melo Hili, Chairman of Premier Capital p.l.c.

The €1.5m investment incorporated new sustainability efforts, including photovoltaic panels to generate energy for its own consumption, smart waste management and electric vehicle charging stations.

This addition takes the total number of restaurants operated by the group to 182. The new restaurant in Drobeta-Turnu Severin is the 10th opening this year, with three more locations earmarked for completion before year end.

Premier Capital plc celebrates milestone with the inauguration of its 100th McDonald’s restaurant in Romania.

A spectacular drone show marked the occasion of the 100th McDonald’s restaurant opening in Romania.
(Right) Peter Hili, Chief Commercial Officer of Premier Capital plc, with Emil Cioboata, Restaurant Manager of McDonald’s Drobeta-Turnu Severin restaurant (left).

About Premier Capital

Premier Capital plc is the Developmental Licencee for McDonald’s in Estonia, Greece, Latvia, Lithuania, Malta, and Romania, operating 185 restaurants, including several McDrive, McDelivery, and McCafé operations, and employing 11,000 people. More than 85 million transactions (guest counts) are effected every year across the six markets.

Premier Capital is the McDonald’s business within Hili Ventures, the group engaged in food service & retail, real estate & hospitality, and shipping, engineering & technology in 10 countries across Europe and North Africa with a team of more than 11,000 people. Hili Ventures is a proud partner of Apple, Konecranes, McDonald’s, Microsoft, NCR, Six Senses, and many other global brands.