McDonald’s economic footprint in Romania

First local study conducted by McDonald’s with Oxford Economics highlights the company’s role in supporting the national economy through employment, investments, and strong local partnerships

Together with Oxford Economics, we conducted our first local socio-economic impact assessment in Romania, covering 2024. The findings underline our role in supporting the national economy through job creation, continued investment and long-standing local partnerships.

According to the Oxford Economics analysis, McDonald’s activities in Romania generated a total contribution of €360 million to Romania’s GDP, through direct, indirect and induced impact. For every €1 million generated directly by McDonald’s in GDP, the Romanian economy benefited from an additional €1.1 million in GDP across Romania.

“Our study shows the significant role McDonald’s plays in supporting local communities across Romania by creating jobs, development investments, and collaborating with local suppliers,” said Stephen Foreman, Associate Director, Oxford Economics.

The company generated tax contributions of €97 million, equivalent to the annual salaries of approximately 4,580 primary school teachers.

“Beyond the numbers, McDonald’s impact is visible in the communities we serve, through the jobs we offer and the long-term career paths many of our employees build with us. We aim to be a place that welcomes everyone, providing experiences that bring moments of joy to our customers, and supporting local communities where it is needed most, including as a mission partner of the Ronald McDonald House Charities. Continued investment in expanding our network, strong local partnerships, new professional opportunities and social initiatives remain key priorities for the future,” stated Valentin Truță, Managing Director, Premier Restaurants Romania.

Significant investments and strong local partnerships

In 2024, McDonald’s directed approximately €122 million to suppliers based in Romania. Additionally, €27.3 million, representing 12% of total supplier expenditure, was invested in new restaurants and modernisation projects, reinforcing the company’s long-term commitment to the local market.

Over 11,400 jobs supported

McDonald’s supports more than 11,400 jobs in Romania, both directly within its restaurants and indirectly across sectors such as agriculture, retail, transport, construction, healthcare and professional services.

An employer that invests in people

McDonald’s remains a launchpad for young professionals, offering real development opportunities in an inclusive working environment.

• 44% of employees are aged between 16 and 24
• 63% of the workforce are women
• At leadership level, 60% of management roles are held by women

The company delivered over 71,000 hours of training and supported 1,300 employees in obtaining professional qualifications. Additionally, 86 scholarships, totalling over €90,000, were awarded to student employees.

Meaningful impact in local communities

McDonald’s continues to invest in local communities through initiatives with real, measurable impact. The company actively supports social, educational and cultural projects that contribute to local well-being.

In 2024:

• Over €790,000 was raised for the Ronald McDonald House Charities, supporting 745 families with children receiving medical care
• €356,000 was invested in community festivals and events nationwide, supporting local initiatives that bring people together

The detailed McDonald’s in Romania report can be accessed here.

All figures refer to the year 2024 unless stated otherwise. Impact estimates were conducted by Oxford Economics. GDP contribution, jobs and fiscal impact include McDonald’s operations in Romania, as well as estimated supplier expenditure from International Developmental Licensee (IDL) markets included in this 2026 study.

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